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There are various methods for mapping day visits, but what kind of information does each method provide? How do you know which method to you use in a particular situation? What are the advantages and disadvantages of those methods? To answer these questions, the Data & Development Lab launches the Day Visit toolkit.
Day visit toolkit
“For many Dutch cities, regions and attractions, day visitors are an important, or even the most important, category of visitors,” says Jeroen Klijs, a lecturer at the Breda University of Applied Sciences. According to Jeroen Klijs, day visitors spend a considerable amount of money on, for example, transport, shops, restaurants and attractions. They can have specific requirements and their motives and decisions can differ significantly from those of visitors who stay at the destination longer.
What are the advantages and disadvantages of various methods for mapping day visits?
Unfortunately, the amount of information available about day visitors is limited. It is difficult to get a clear picture of their numbers, behaviour and expenditure. “This is why we developed the Day Visit toolkit. With the toolkit, we gain insight into the advantages and disadvantages of the methods used to collect data about day visitors. In addition, this toolkit identifies methods for further research and experimentation, ”says Marieke Politiek, manager Intell & Insights at NBTC.
Customer Journey toolkit
Within the Data & Development Lab, we carry out projects focused on new data and insights, research methods and development strategies. In addition to the Day Visit toolkit, the Data Development Lab has recently launched the Customer Journey toolkit. This toolkit provides insight into the measurability of the touchpoints of holidaymakers before, during and after a holiday. Examples of touchpoints are the contact moments during the search and booking behaviour.
The project is part of the Data & Development Lab in which CELTH cooperates with NBTC and CBS.
