Unique research project on the social importance of tourism

21-09-2020

With the Dutch national elections coming up in March 2021, it is important for Gastvrij Nederland and the associated branch organisations to provide political parties and public opinion with reliable insights on the importance of tourism and recreation for the Netherlands.

The social importance of tourism

Gastvrij Nederland has asked CELTH and our partner institutes to research the social importance of tourism. Led by professor Jeroen Klijs, Breda University of Applied Sciences, HZ University and NHL Stenden University have joined forced to collaboratively execute this research project. Moreover, they closely collaborate with and ask input from Gastvrij Nederland and the branch organisations.

What does the research consist of?

To clarify what the social importance of tourism and recreation is, how to increase this, and who should have which responsibilities, this research consists of three main steps:

  1. Literature review: exploring and collecting current knowledge and data
  2. Survey:
    - gain insights in the image organisations/entrepreneurs themselves have about the social value
    - how this value was established
    - what possibilities they see to develop this in the future
    -  what barriers they run into and what potential solutions are
  3. Case studies:
    - analyse examples from practice about the current social values
    - ways to optimise this
    - which conditions are needed
    - which roles entrepreneurs, interest groups and governments should play

First results expected by the end of 2020

The research project has started now and the first results can be expected by the end of this year. The project will provide insights for Gastvrij Nederland and the branches that help to put even more emphasis on the ‘sector’.

Would you like to be the first to know what the social importance of tourism and recreation is? Then leave a message and you will receive the research results directly in your mailbox.