The growth of tourism nowadays leads to overpressure or overtourism in specific locations, stressing the need for suitable strategies to deal with that growth and make all stakeholders – primarily inhabitants – benefit from tourism. Therefore, with our position paper Building conscious destinations, we take a position in the discussions around destination development.
The position paper clarifies the essences of destination development in a clear, communicable storyline. The aim of the position paper is to offer DMOs, policymakers, politicians, advisors, regional intermediaries, and entrepreneurs various tools for sustainable tourism development. The position paper is written in cooperation with Stefan Hartman from Stenden ETFI, Leeuwarden. To learn more about the position paper please watch the video (in Dutch) on our YouTube channel.
This research project is currently in development. Please contact us for more information.