Innovative tools and techniques to optimally manage tourism

12-06-2018

On the European Tourism Day in Brussels, Tim Fairhurst concluded on behalf of ETOA and ETC that the tourism sector is not cooperating enough with knowledge institutions and the academic world. As a result, the sector is lagging behind with data, 'fresh ideas' and therefore with innovation.

Overtourism in Europe

The theme that dominates meetings and discussions on tourism is the meanwhile worn-out term 'overtourism'. You would think that the problem was less acute if tourists got off the beaten track and forgot about their all-important bucket lists. For example, Pompeii is on the bucket list of every visitor in southern Italy. The major sights there are shielded to prevent destruction from trampling by thousands of tourists, which causes the experience value to decrease considerably. However, beyond the beaten track and yet close by, you will find Herculaneum. With a similar history and far fewer visitors, it is a lot more fun to visit.

Research on the management of tourism

Given the enormous expected growth in the number of tourists worldwide, the problem of overtourism is not resolved yet. CELTH is conducting studies on Visitor Pressure in European cities and the development of a framework for an integrated approach to sustainable urban tourism through the European project SCITHOS. With the handbook 'Managing Visitor Pressure' that we will publish together with UNWTO, we will offer tourist cities a toolkit that will help them gain control over the management of tourism.

CELTH develops innovative tools and techniques

We already engage in research that provides insights and assists in managing tourism in cities. In addition, we are in discussion with the various stakeholders involved in order to be able to make even more specific contributions to the Delta Plan. By developing innovative tourism applications, digital techniques, methodologies and control interventions, we can ensure that the leisure sector continues to develop sustainably.