Innovative tools and techniques to optimally manage tourism


On the European Tourism Day in Brussels, Tim Fairhurst concluded on behalf of ETOA and ETC, that the tourism sector is not cooperating enough with knowledge institutions and the academic world. As a result, the sector is lagging behind with data, 'fresh ideas' and therefore with innovation.

Overtourism in Europe

The theme that dominates meetings and discussions about tourism is the now overused  term 'overtourism'. You would think that the problem would be smaller if tourists would leave the beaten track and forget about bucket lists. For example, Pompeï is on the bucket list of every visitor in southern Italy. The biggest sights are shielded to prevent the daily destruction by thousands of feet, as a result the experience value decreases considerably. However, beyond the beaten track and yet close by, you will find Herculaneum. With a same history and a lot less visitors, it is a lot more fun to visit.

Research on the management of tourism

Given the enormous expected growth in the number of tourists worldwide, the problem of overtourism is not resolved. CELTH is conducting studies on Visitor Pressure in European cities and the development of a framework for an integrated approach to sustainable urban tourism through the European project SCITHOS. With the handbook 'Managing Visitor Pressure' that we will publish together with UNWTO, we will offer tourist cities a toolkit that will help get control of the management of tourism.

CELTH develops innovative tools and techniques

We are already active with research that provides an insight and assists in managing tourism in cities. In addition, we are in discussion with the different parties to gain more contribution to the Delta Plan. By developing innovative tourism applications, digital techniques, methodologies and steering interventions, we can ensure that the leisure sector continues to develop sustainably.