Data & Development Lab in the Netherlands


In 2018, Statistics Netherlands, NBTC Holland Marketing and CELTH started the collaboration for the 'Data & Development Lab'. Furthermore, Google and Schiphol have also indicated that they want to make an active contribution to this platform. Together with these partners, it is now possible to gain insight into visitor behaviour during the entire travel cycle as a basis for, among other things, demand management and supply innovation.

Data & Development Lab

With the Data & Development Lab, CBS, NBTC and CELTH collect data and knowledge to gain insight into national and international visitor flows quicker and more continuously. "This data and knowledge are needed, for example, to be able to give direction to the growing number of international visitors," says Jos Vranken, director of NBTC. Within the platform, parties make use of both existing and new data sources and techniques, in order to obtain current insights that can contribute to the development of the Netherlands.

From data to the development

The lab goes further than just developing new data. The developed data must lead to insights and basis in order to be able to make choices with regard to the management and distribution of visitors. In addition, there is a need for vision formation and methodologies that contribute to a structured and directed future development of the Netherlands. Menno Stokman: "With the Lab, we want to gain insight into the developmental framework conditions for sustainable development of the Netherlands as a hospitality destination, and we can facilitate the sector with knowledge, methodologies and tools."