Industry Day: Consumer Behaviour in Tourism

The fifteenth edition of the annual Consumer Behaviour in Tourism Symposium (CBTS) will take place from 31 May to 2 June 2023 on the campus of Breda University of Applied Sciences (BUas). During the CBTS 2023 Industry Day on Friday 2 June, we will bring together international thought-leaders, researchers and the tourism industry to discuss and exchange ideas and results, developments and innovations affecting the future of consumer behaviour in tourism.
 
Our renowned and inspiring speakers will share their insights on current and future drivers of consumer behaviour in a changing global environment:

• Cihan Cobanoglu, Professor of the School of Hospitality and Tourism Management, University of South Florida
• Frans Leenaars, Group Director Customer Experience, TUI
• Peter van der Schans, Executive Director & Vice President, IAPAA EMEA
• Wim Strijbosch, Senior Researcher Experience Lab, Breda University of Applied Sciences
• Désirée Breedveld, Commercial Director, Rotterdam The Hague Airport
• Paul Peeters, Professor Sustainable Transport and Tourism, Breda University of Applied Sciences
• Bastiaan Hilferink, Customer Journey Expert, Aegon
• Jeroen Klijs, Professor Tourism Impacts on Society, Breda University of Applied Sciences

In addition, various practical sessions will highlight the themes of emotions & experiences, digitalisation, sustainability, social impact and data in relation to consumer behaviour from various angles.
 
During the CBTS Industry Day you, as a professional, will receive enough inspiration from international speakers, sharing their vision, insights and best practice. Be inspired by their stories and learn why they make a difference in the industry. Attention is paid to emotions, experiences and the sustainable and technological transition in tourism and hospitality to better predict the future of Consumer Behaviour in a World of Disruption.
 
The CBTS 2023 Industry Day is co-hosted by PvkO - Platform for Customer-Focused Business. As co-host and organiser of part of the day's sessions, PvkO brings a wealth of expertise and knowledge to the event.
 
For more information and free registration: cbtsconference.com/industry-day/ or contact us with any questions: cbtsconference.com/contact/. Registration is possible until 17 May 2023, full is full.