Consumer Behaviour in Tourism Symposium 2024: Transforming Tourism through more Sustainable Behaviour

23-6-2024 up to 26-6-2024
Breda University of Applied Sciences

The Consumer Behaviour in Tourism Symposium is being organized for the second year by the Breda University of Applied Sciences. The theme of the conference is ‘Transforming Tourism through more Sustainable Behaviour. The conference is from June 23 through June 26. On that last day is also the closing Industry Day which is organized together with the ATLAS Annual Conference.

The annual Consumer Behaviour in Tourism Symposium (CBTS) provides an opportunity for tourism scholars and practitioners to exchange ideas, share perspectives, presented scientific studies and explore their results.

As in past years, CBTS 2024 will provide the opportunity for both established and emerging researchers as well as practitioners to discuss new and emerging directions in research and practice in the field. The scientific committee welcomes theoretical and empirical research contributions in the form of structured abstracts that relate to the event’s overarching theme focusing on consumer behaviour and sustainability.

Theme

The Tourism, Leisure and Hospitality sectors have a critical role to play towards more sustainable development on themes identified in the UN Sustainable Development Goals (SDG). There is a need to combat climate change, develop eco-consciousness, create responsible tourism experiences, reduce inequality and fight poverty amongst many other challenges.

The theme of the conference is ‘Transforming Tourism through more Sustainable Behaviour’. However, a sound understanding of consumer behaviour that is specific to Tourism, Leisure and Hospitality for achieving sustainability has become increasingly pressing. Broadly speaking, what are the psychological factors that may influence consumer choices in the context of sustainability? And how might we encourage the sustainable consumption of tourism-related services?

Keynotes

The conference proudly presents three keynotes. Dr. Gabby Walters (University of Queensland’s Business School), Dr. Hai Nguyen (University of Greenwich) and Jos Vranken (Managing Director of NBTC).

Practical and more information

The Consumer Behaviour in Tourism Symposium is from Sunday, June 23, 2024 through Wednesday, June 26. More information about the congress and registration options on the congress website.