CELTH presents 13 current themes in the Trend Report Tourism, Recreation, and Leisure

The articles (in Dutch) are about spatial policy, resident benefits, instruments to measure crowds, rental platforms, zero-emissions scenarios for tourism, experiential impact, city hospitality experience, ESG regulation, circularity, robotics, interactive storytelling, inclusion, and gastronomy.

Space for Recreation and Tourism; a guideline for better integration of recreation and tourism in spatial policy, plans, and projects

Jasper Heslinga, Stefan Hartman, Jeroen Nawijn, and Daniek Nijland delve deeper into the guidelines that CELTH has developed for better integration of recreation and tourism in spatial policy. The guideline helps to ensure that R&T becomes an integral part of the broad spatial puzzle. This is necessary to capitalise on the opportunities for leisure activities that our landscape offers and to guarantee that in the future there will be sufficient space for everyone to recreate in their living environment.

Tourism as a driving force for resident benefits

Every Dutch person will benefit from tourism in 2030, according to Perspective 2030, the national vision of a sustainable destination for the Netherlands. But what do we mean by resident benefit? Daniek Nijland, Jeroen Klijs, Evelien Visser-Jonker, Karoline Wiegerink, Jan Huizing, and Yvonne Cornax report on the first phase of the groundbreaking research into tourism as a driving force for resident benefits. In this article, resident benefits are unraveled and two cases where resident benefits have already been applied, are described.

To know crowds? Measure crowds!

Maarten Soeters and Pim Nouwens are real data specialists and have made enormous strides in measuring crowds in recent years. In the article 'To know crowds? Measure crowds!' they show how you can use GPS data to map daily visits to specific locations. They have also applied the theory in practice, and they report on experiments in the Veluwezoom National Park, the West Zeeland-Flemish city of Sluis, and the Veerse Meer.

Insight into tourist rental via online rental platforms

Maarten Soeters is also involved in the article 'Insight into tourist rental via online rental platforms' that he wrote together with Egbert van der Zee. Here too, data plays the leading role. They analysed both supply and demand for private accommodation in the Netherlands and came to interesting conclusions. For example, Airbnb is no longer the metropolitan phenomenon it once was, and many regular accommodations are active on the Airbnb and Vrbo platforms.

Towards a Zero Emissions Tourism Scenario

The Envisioning Tourism 2030 report was published in early 2023. Internationally, this report with the Dynamic Global Tourism and Transport Model (GTTMdyn) in the leading role has become a particularly important report for sustainable tourism. Together with the Travel Foundation, CELTH researchers have developed a zero-emissions scenario for tourism. The article in the Trendreport by researcher Paul Peeters describes this scenario for global tourism and shows what steps the sector and government must take together to realise this zero-emissions scenario.

How can a museum increase the experience impact?

Experience has long been central to the culture and leisure offering. Pieter de Rooij and Adriaan van Liempt were curious about the influence of the experience on the visitor. In the article, they describe the results of a study they conducted for the Dutch Open Air Museum in Arnhem. Of course, they learned all kinds of things about experience and the experience impact that visitors experience. This also gave them insight into how you can increase that impact.

On the way to a sustainably hospitable destination with a new City Hospitality Experience model

It has been 10 years since Karoline Wiegerink presented her City Hospitality Experience Model. Together with Jan Huizing and Yasemine Oruc, she shows how the new model works in the article 'Towards a sustainably hospitable destination with a new City Hospitality Experience model'. A new model, in which more attention is paid to managing the experience of various stakeholders, is in line with the scientific insights of customer experience management, which has now been translated into the practice of cities and other destinations.

ESG regulation threatens hotel valuations

Hotels and other businesses in the leisure sector are facing a new existential threat: drying up financing. Due to the introduction of ESG (Environmental, Social, Governance) legislation in the EU, part of the sector could find it increasingly difficult to attract the necessary corporate financing. Alexander Sassen explains exactly how this works and how to act on it.

The influence of employees on the integration of circularity into the business strategy

Introducing circularity in hotels seems simple, but often encounters operational problems. Using three cases, author Arjan van Rheede shows what role employees play in the implementation of a circularity strategy. The research was carried out based on the idea of ​​strategy as practice.

Hospitality Robotics

Robots in hotels and restaurants are a hot topic among academics and hospitality professionals. It is well known that robotics in the catering industry involves more than just a technical issue. Klaas Koerten, Daphne M. Dekker, Alexander Lennart Schmidt, and Ahmet Vatan examined the interaction with employees and guests and came up with surprising insights.

Encounters in wartime: interactive technology and storytelling at Heritage 's-Hertogenbosch

How do you make written sources from the past experienceable? That question was central to the project that Erfgoed Brabant tackled together with the Storytelling professorship at Breda University. The result is an installation where visitors can experience stories about the Second World War in an interactive way using speech recognition technology. Moniek Hover, Juriaan van Waalwijk, Else Krijgsheld, Mata Haggis-Burridge, Dennis Dekker, Cyril de Vroom, and Klaas Nagel describe the creative process that involved a lot of technology.

Working on diversity and inclusion in the cultural and creative sector

Working towards a diverse and inclusive society is high on the social agenda, as well as within the leisure sector. Author Peter van Aalst describes current developments in this area in the cultural sector. His overall conclusion is that working on diversity and inclusion is not a temporary project but a continuous change process.

Wadden Gastronomy strengthens World Heritage experience: regional products in tourism development

As researchers, Ernst Jonker and Anke Arts are intensively involved in Wadden Gastronomy. A project where they look at how regional products can improve the World Heritage experience and cooperation between entrepreneurs in the food chain can be strengthened. You can also read how entrepreneurs and guests view this with learning points in the article 'Wadden Gastronomy enhances World Heritage experience: regional products in tourism development'.

Thanks to

With thanks to the authors of NHL Stenden, European Tourism Futures Institute, Drenthe Marketing, Utrecht University, Toerisme VAN, NBTC, Hotelschool The Hague, HZ University of Applied Sciences, HZ Coastal Tourism Knowledge Center, Municipality of 's-Hertogenbosch, Wij Doen Dingen, Breda University of Applied Sciences and the Center of Expertise Tourism, Leisure & Hospitality.

The Trendreport Tourism, Recreation, and Leisure

The Trend Report provides a current insight into the most important trends and developments in tourism, recreation, and leisure. The report has now grown into a full-fledged research source for the entire leisure sector. Ordering is easy via the website of partner NRIT.