Professorship in Management Education for Sustainability

Responsible Destination Development

Through this partnership, new and extra opportunities arise to develop and spread knowledge on for instance responsible destination development. We already invested in the development of an Agenda on Responsible Destinations and Innovative Industry. We will be proving input through the Advisory Committee and participate in the round table of the professorship.

Sustainability intelligence

Developing sustainability intelligence is critical for the prosperity of societies worldwide. For the conservation of the natural world, for achieving future business success and for the credibility of the concept of sustainability itself. If there is one place where developing sustainability intelligence is crucial, it is management education. Young and ambitious people from a variety of backgrounds will be able to find a context in which they can develop their belief systems, their moral values, and their attitudes.

The overall purpose of the professorship

The professorship aims to develop new knowledge and ideas about strategies for sustainable management education. Thereby, it strives to apply and share the insights within the educational and the business sector. It will contribute to the process of a sustainable transformation by enabling the education of a new generation of leaders for businesses that are willing to lead this process.

Spurring management education for sustainability

The Sustainable Development Goals will serve as a guiding framework in this. Exploring new approaches towards sustainability, experimenting with non-traditional ideas about education and business, and undertaking education and research initiatives in a spirit of engaged scholarship that emphasises both a practical orientation and societal value will be its trade. Its end goal is to make sustainability thrive.